Google Lightning Lessons
Google Lightning Lessons
I worked with multiple teams at Google to bring their marketing lessons to life in “Lightning Lessons”, Think with Google’s first unique animated video tutorial series. My contributions included concepting, storyboarding, illustrating, collaborating with an animator and copywriter, as well as overseeing the recording of our voice-over artist.
Client
Google
Category Animation / Design / Illustration
Role Art Direction
Team Think with Google
Category Animation / Design / Illustration
Role Art Direction
Team Think with Google
Unskippable Labs
We worked with a department that has conducted over 250 experiments on how to make an unskippable ad. Here’s the secret sauce:
Machine Learning
I collaborated with a copywriter, animator, and voiceover artist to distill a one-hour presentation by machine learning experts into a two-minute tutorial.
Primer
Here is a trailer that we posted to social, linking to the full video series.